Domino’s Rebrand 2025: Turning a Name Into a Sensory Experience

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Does hearing Domino’s make you crave pizza? Well, the brand just launched something that makes that craving part of its name — and no, it’s not a new pizza or a special offer. With its latest brand refresh, Domino’s introduced the Cravemark — stretching the ‘Mmm’ right into its name. It’s a fun, clever, and surprisingly bold way to make their name unforgettable. So here’s the deal. After more than a decade, Domino’s gave itself a little makeover — a brand refresh. They call it the Cravemark, and the idea is simple: every time you say “Domino’s,” you should feel a little mmm. Literally.

They’ve built that sound right into their name — Dommmmino’s — stretching the “mmm” to make you think of that satisfied, cheesy-bite kind of feeling. You can even hear it in their new jingle, sung by Shaboozey (yes, the same guy who sang in Beyoncé’s Cowboy Carter album).

It’s not just a sound, though. Domino’s has refreshed the appearance of everything from brighter packages and more vivid colors to a new custom typeface called Domino’s Sans. It has also redesigned boxes that feel a little more fun and modern. Basically, they’ve decided to make everything about the brand — from the logo to the music — feel craveable.

The launch happened in early October 2025 in the U.S., but Domino’s plans to roll it out across other countries too. So, if you haven’t seen the change yet in India, don’t worry — it’s probably on the way.

Why Domino’s Rebranded in 2025: Serving more than just pizza

Rebranding isn’t about changing merely for the sake of it. It’s about being relevant, being perceived, and resonating with your audience. Domino’s Crave mark embodies all this.

• Cultural Refresh: Every decade, consumer behaviors, aesthetics, and expectations evolve. Domino’s update aligns perfectly with this natural rhythm; this rebrand makes its appearance up to date while retaining its core values.
• Emotional Shift: The Cravemark transforms Domino’s from a functional service — fast pizza delivery — into an emotional brand that evokes craving and satisfaction. It’s no longer just about pizza; it’s about the feeling it creates.
• Experience Economy: Today, brands aren’t merely what they sell, but the experiences they promise. Domino’s now sells the anticipation and joy of a bite, turning a routine order into a moment of delight.
• Differentiation in a Crowded Market: Visuals alone no longer cut through the noise. By embedding emotion and sound into the identity, Domino’s stands out

Domino’s Audio Branding to Trigger Instant Pizza Cravings

Beyond visuals and packaging, Domino’s is tapping into sound to make its brand unforgettable. The Cravemark’s stretched “Mmm” does more than catch attention; it works on the brain.

• Memory First: Sounds stick faster than visuals. Just like McDonald’s “I’m lovin’ it” or Netflix’s “ta-dum,” Domino’s wants “Mmm” to instantly spark the feeling of craving pizza.
• Cross-Platform Reach: Short videos, podcasts, smart speakers — sound travels farther than logos ever could, meeting people wherever they consume content.
• Sensory Branding: That “Mmm” isn’t only heard — it’s imagined. It triggers taste and pleasure, making the brand feel almost edible.
• Depth of Identity: By weaving audio into its visual identity, Domino’s builds a richer, more immersive presence. This is a fresh take on modern branding that few legacy brands have explored this boldly.

For a deeper dive into how sonic branding can make your brand unforgettable, check out: